Germany’s government was offered to buy records of the Swiss subsidiary of the British HSBC.

These records, which were offered for 2.5 million EUR,  contain data about German citizens who have placed money in Switzerland to avoid taxes.

The database was definitely illegally acquired, supposedly offered by a former IT specialist with HSBC who now lives anonymously in southern France and whose identity is being withheld by French authorities.

France, to which similar data has been offered in the past, denies Switzerland’s request to give up the suspect for prosecution.

Of course withholding taxes is a crime, yet the ethical indifference whether a Government should buy stolen data to profit from it, thus encouraging cyber terrorism is more than worth a thorough discussion.

The biggest threat is on the INSIDE

10 years ago you would have had a good chance of catching your employee walking out the door with a batch of files. Today all a person needs to put your entire organization at stake is an inexpensive thumb drive which will allow them to steal and expose a pretty significant amount of your organizations data – if not all of it – because everything is stored, archived and managed electronically, most of the time for convenience sake. This also makes it convenient for thieves.

Increasing the risk is that you are hardly able to buy computers without USB ports anymore, yet you can deactivate them by using software, minimizing the first and most obvious risk.

However, first thing’s first and the most obvious thing is that most organizations grant their employees free access to all of their files.

This risk can be reduced by deploying an MLSEC, or multi level security guideline giving them access to the files they need to work with and only allowing them access to these files for the duration they actually need them. You may have heard the data classification terms Top Secret, Secret, and “need to know” basis before in movies. This is exactly what is being described therein.

One measure which is more of a deterrent than an actual preemptive measure is logging file access, meaning that each and every file access is logged to their ID including time, date and what they did with it. True, this will not keep them from taking the files but presents a barrier for some to breach knowing that they’re being scrutinized.

These – and other, more individual measures – were implemented by me in a large, US based law firm upon one employee taking important case files with them.

More info on the whole topic and how it can help your organization is available upon personal request.

Since the term is pretty plastical: especially in the times we’re in now, where an employee’s stay in a company can very well last a few months only, it would be more than pesky to not only have to let the human resource go. But along with them goes the information they have ascertained while in your organization in – perhaps even paid position – and during the time your business has spent on training them. Worst case: they’re going to take it to your direct competitor.

Knowledge management can’t prevent people from leaving your organization but it can help you keep track of things worked out, thus conserving the intellectual property. And well organized intellectual property is worth millions to potential investors.

The implementation of knowledge management solutions requires a lot of know-how. The deployment of the system should be – regardless of the size of the organization – preceded by the creation of a requirements and specifications documentation upon which the vendor will be selected and which determines what optimizations have to be made to the setup of the system to ensure the maximization of the return of investment made towards the system.

Knowledge management can be useful even for one-man operations, especially in context to the ever growing demand of information involved in our day-to-day operations.

Make sure to talk to us before you start collecting knowledge that you’ll probably end up never finding again.

Upon my speech at the Joomla!Dag in Utrecht in 2008 – and afterwards – I talked to several people about CPC and their thoughts about it.

The bottom line was that CPC only – if at all – is successful for impulse products. Thus for products that are “small” in terms of not requiring and reading verbose introductions, are known to people, or are just affordable things.

When it comes to offering services that need a more in-depth demo, you better make sure to have interactivity in form of video, sales presentations and so forth to give your product the personal note and to make your organization seem “accessible” and transparent because a majority of customers shopping the web are still sceptic when it comes to purchasing costly merchandise over the web.

What has your experience been with online advertising campaigns and their results?

I think that yesterday marked my most interesting experience in terms of customer -service.

Because my DSL was down  I called Deutsche Telekom’s customer support.

While on hold (for 10 minutes) I was suggested to alternatively visit their website for help.

Now, generally I would have done so, simply because I don’t really appreciate hanging around on hold with some call center where the answers you get are quite doubtable by themselves – but how, without a connection to the internet because they screwed up?

To those who are just about to start defending their initiative: no, this was not a general hotline phone number but one dedicated to problems with DSL connections.

Merry Christmas from Lars Hilse and all the people working with and for us to make the digital economy a better place on a daily basis.

True, this year was not one of the best years for a lot of us, yet most of our clients were able to maintain, some were even able to strengthen their position and profit from the financial crisis.

Initiated by the holiday season we are able to reflect on what has happened and focus on the primary commodity in life: TIME.

Other than money and other material aspects, time can’t be replaced once wasted.

From all of us here we hope that you get to spend some quality time with your loved ones and that your holidays will give you a some time to take a deep breath to get ready for the year that lies ahead of us.

Enterprise Content Management for internal communication, knowledge management and conservation of corporate intellectual property – yes, also for small and medium sized enterprises!

The nature of ECM or enterprise content management is – as the name reveals – to make data once worked on accessible to future projects in order for the organization to save money. At least if they’re not being misused for communication purposes dedicated to reaching out to the customers. There are better solutions out there for that.

One of the primary advantages should be that the access to information is easier than it would have been on paper.

While this proves to be true from a decentralization aspect and that the data is accessible even in the most remote branch office, a lot of organizations don’t or hardly dedicate time and budget on installing sufficient search servers in the system which make finding the information, once it’s been archived, easier or possible in the first place.

Another problem is presented to organizations through the lack of understanding by their team, who simply don’t acknowledge that value of adding search words when archiving the documents or – if forced to do so by the systems setup – will enter no more than rubbish just to get rid of the error message.

As to many problems I’m confronted with in my work there is no one-size-fits-all-solution out there; especially in context to the factor of human failure I’ve outlined above each situation is unique, as is the organization I work with.

However, some general advice would be that upon deployment of an ECM platform make sure that you’ve checked with the vendor and maybe with someone that knows their stuff around search engines (not necessarily your IT-staff) that the search engines included in the ECM are good enough to meet your needs.

Another important factor would be whether documents (PDF, Word files, etc.) can be search natively by the system and actually show up in search results. The alternative would be to mark the documents with keywords upon uploading them which bears the risk of employees not taking this seriously or important words not being included thus making the whole effort invested obsolete.

I’m thinking of dedicating a whole white paper to the whole corporate intellectual property management section in the future.

Let me know whether there is raised interest on this issue.

A few years ago it was the German media proclaimed that blogs had no future simply because they would give away too much information about the users and that they could not be kept private.

I have found my blog to be a most valuable platform – and so do my over 5000 subscribers.

Yesterday I was shocked to see that they haven’t learned and that the witch-hunt seems to continue: only with a different “witch”.

Now German media outlets, especially the Westdeutscher-Rundfunk (Government-related tv station), has repeatedly aired programs which totally falsify information in context to social networks.

Therein they stated that the information which people upload and enter on to social networks are indexed by search engines instead of the truth that they are only searchable if I the user decide that they should be.

A long line of arguments followed, totally torn out of context, but the primary indicators that this piece of “information” was not really true was that Facebook had 2 million members.

While this may be true for Germans registered on Facebook it was not mentioned by the network that they have a few million more.

If this trend of negative propaganda should continue I think a lot of German companies will endanger their competitiveness on the global markets as they have done with not embracing blogs. Most German companies could be doing better in terms of search engine score and public relations work if they were to utilize these and other great instruments out there.

Let’s see what the next trend in 2010 will be and what stories German media outlets will come up with to demonize those.

I’m going to be guest on a show called Internet Business Strategies.

The show airs on several stations in the United States and will be streamed here.

Feel free to ask questions on +1 303 872 0503 or post your question on Twitter @rcrn .

Airtime is 3 P.M. eastern, noon pacific.

Here we go for another Book Monday in which I reveal excerpts from my book “Adding the ‘E’ to your Business Strategy” ( Ebook | Paper Version | Amazon Kindle ) which was recently published.

While last week we touched the topic of corporate online reputation management, this week we’re going to focus on a more technical topic called “search engine optimization” and why it’s so important to understand it.

So here we go:

I guess you are familiar with the fact that Google has become the most used search engine in the world with far over 40% market share in and over 1 billion searches submitted daily.

What you may be wondering about is why your company’s website does not show up on the search results for certain search terms and what you can do to influence this to show up before your competitors.

The practice involved here is referred to as search engine optimization, short SEO. Actually it is not a practice but more of a science that relies on the try and error principle.

A lot of search engine specialists have evolved from nowhere and proclaimed to have understood Google and their algorithms, which is partially true.

Only partially because a lot of them are complete idiots who will try to draw money out of your pocket for doing close to nothing in regards to making your company appear first on the Google search result for the query of your companies name.

This is complete bullshit because if you submit an explicit search for your company name on any search engine you have to show up first.

If not, you have seriously done something wrong choosing your web design firm who should have created the site in a search engine friendly manner.

Search engine optimization means understanding Google and learning by doing because their search methods are almost as secret as the recipe for Coca Cola.

If Google were to reveal their algorithms and the search techniques they use it would not only diminish their market position but also open the gates for everyone to influence search results, which would have a disastrous outcome.

So why should you optimize your website for Google and co.?

Simple: the return of investment (ROI) of your website increases with the amount of business you draw from it.

This requires you to have a certain amount of visitors to it, which will convert from prospects to leads to business, which consequence means more business generated from it. And hey, you have already invested lots of money into the design of the site itself, so why not make this investment worthwhile?

While we’re at it: you should immediately dispose of the thought that you will be on the first search result for every term you wish to have. It’s not going to happen simply because there are other competitors of yours on the web who will have had a similar idea and it’s going to be hard and cost intensive to replace their positioning with your own.

You should rather seek innovative ways to reposition yourself for search terms, which are not as frequently used, but therefore increase the number of search terms.

Logically, this will get you higher positioning for these terms.

Since you’re not going to go for the one big fish, but plenty of little ones, you’ll not starve and don’t have to waste your breath trying to keep up with the big guys.

Note: Please do not try SEO yourself since it’s highly unlikely you will get the same results that a professional firm will be able to achieve for you.

Like I have mentioned a couple of times before it is inevitable that you combine all efforts to really get the most out of your eBusiness campaign. And eventhough my book “Adding the ‘E’ to your Business Strategy” ( Ebook | Paper Version | Amazon Kindle ) may sound like the howto guide on achieving market leadership it simply isn’t.

This book shows you strategic approaches analyzing the current situation and how you can execute plans which have derived from your analysis.

Stay tuned until next week when we’re going to lay hands on our last topic “Customer Information Management (CRM)”.

So long,

Lars