Banks and Insurances: Don’t you thing that selling your products online is a bit irresponsible?

Apr 9, 2008   //   by Lars Hilse   //   Customer Care, Enterprise On The Web, Public Relations  //  7 Comments

Even I, as someone with a degree in the financial sector (insurance – specialist for corporate and industrial risks), have a hard time finding my way around the wide variety of insurance and financial products out there. And all that is above my little cloud of limited knowledge (even after 3 years of intensive training I don’t consider myself a pro) are things I’d entrust a professional with. And that upon the trust one of your talented sales people has ascertained!

What let’s you think that everyday people out there, who’s knowledge on financials are limited to the information they pick up on the millions of over-advertised media streams, will do the right choice when picking – even elemental things – like auto- or liability insurance products? Or even go ahead and underwrite a life long dedication inform of a pension plan with your house? Of course you have the best products – no doubt about that. But that is what all your competitors claim. And of course your predecessors also (maybe even before filing chapter 11?).

I don’t want to be misunderstood and as a web strategist I do know the possibilities this market bears. In fact I wrote a paper about this topic while in vocational training. Yet the negative side I discovered was what I have mentioned above.

And along with

  • broadcasting that you’re desperate about generating new business by all legal means, and
  • generating no real channels to follow up on because the personal relationship of your sales staff is just non existent,

the harm to your image, resulting out of the errors occurring (because of the lack of knowledge of your general, internet using audience) is the worst result.

No related posts.

Tags: , , , , ,

  • Pingback: Lars Hilse

  • Pingback: Lars Hilse

  • Pingback: Lars Hilse

  • Pingback: Surendra Jain

  • http://www.generalnational.com Andrew Buck, PMP

    Lars, as someone who’s been in the insurance marketplace for 15 years out of my career, I believe your generalization is a bit broad and over-reaching. There are markets out there where the insurance applicant can make certain decisions independently of having a insurance salesman involved in a home visit. While I understand the concern that many don’t have the means or knowledge to make financial decisions, organizations have found ways to come to grips with this very successfully by creating RIA’s (rich internet applications) the engage the user and inform them about their decisions while asking questions about their projected needs.

    At least in the US, insurance salesmen can often be viewed with the same disdain as car salesmen and dentists. So there’s clearly a market for engaging the user at a different level, and once the ice has been broken, a much softer sell can be approached by a qualified financial professional.

    The list of companies now doing this is growing. And if you aren’t on board already, the train has left the station.

  • Pingback: Lars Hilse

  • Pingback: Lars Hilse