I’m certain there’s no way one can overread that one of my hobbies is social networking

Yet there are some things that go along with that which give me a hard time. And these are that – like everywhere else, online and offline – there are spoofs out there that try compensate some sort of personality disorder by pretending they were rich and famous. Or are they?

The two examples I’d like to point out are 2 people on my LinkedIn network. One of them being

John McCain

Although I have a hard time imagining that a campaigning person who is constantly on the road/in the air/on rails will I’m confortable with the fact that John’s office is doing a good job on keeping up his connections and I think that it is a good marketing offensive to increase his visibility on one of the world’s most powerful networks.

Further more, LinkedIn has a great visibility to get insight into people. One of the possibilities is asking “questions” on the dedicated section which – usually – gives helpful advice from a lot of professionals from around the globe.

Bottom line: yes, great job to get visibility and NO!, I’m not going to bother John while campaigning to ask whether he’s the real deal or whether it’s some campaignee doing a good job upkeeping his profile!

Paris Hilton
And although I’m pretty certain that LinkedIn will do a good job of eliminating spoof profiles to preserve their reputation I’m not quite sure whether this person didn’t make it through the barriers there after all.

But there are things which calm my sceptiscism… #1 being that Paris has been on LinkedIn quite a while and “only” has 44 connections (and I assume that she’ll get 100ds of connection requests daily)

Second, I was invited by her and not vice versa – and NO! I haven’t had a chance to clarify about the motive which drove her to do such a thing because she doesn’t answer emails… Hmm, maybe a reason to crank my sceptiscism up a bit?

To make a long story short – I know XING that they do an excellent job of blasting spoofs and fake profiles almost the instance they come online. And that is one of the few reasons I really adore that network. Yet I can’t imagine that any other network would risk their reputation on behalf of a topic like this one.

Does this post have a point? YES! Sorry – got a bit carried away

The point is, that if a company which is pretty person related does a good job on creating and maintaining a profile of their executive staff on LinkedIn, this can not only lead to visibility amongst a pretty valuable audience of professionals from a variety of verticals, but also to some valuable new connections out of the same.

How do you do that? Give me a call.

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