Web 2.0 and your business’ reputation

Apr 28, 2008   //   by Lars Hilse   //   Customer Care, Enterprise On The Web, Internationalization, Public Relations, Social Networking  //  16 Comments

While about 10 years ago the only way for your customer to touch your reputation was to spread the word locally, web 2.0 offers a wide variety of possibilities to share their experience with your business worldwide in only moments.

And while the first phases of web 2.0 were not as tremendously dangerous because this phenomenon was rather limited to the web geeks, today millions of people share their ideas and thoughts, perceptions and experiences across a constantly growing amount of platforms.

An example of how you can benefit from negative customer experiences distributed on the web and how you can determine the current reputation of your company from the positive ones:

Related posts:

  1. Knowledge management – increasing the value of your business
  2. BOOK MONDAY: Corporate Online Reputation Management
  3. BOOK MONDAY: What makes Corporate Blogging important?

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16 Comments

  • Hjörtur Smárason April 28, 2008 at 11:31 am

    Pretty good. You could work on the quality of the video, like having the camera higher up so we look more straight at you. You made some good points about the effect a blogger has on reputation, and your English is exceptionally good, for a German :)

    Congrats on your first video.

    Cheers
    Hjörtur

  • Niladri Roy (Neil) April 28, 2008 at 12:37 pm

    This video gave me an opportunity to see Larse as a trainer before the audience although the audience is not visible here.

    Larse is a good friend of mine and has best presentation skills on subjects. This video clearly shows us his skills on describing his chosen topic to the audience.

    He is a good presenter and a speaker.

    Hope lots of good works from Lars.

    Cheers

    Nil

  • Steven Burda April 28, 2008 at 2:11 pm

    Lars,

    This is great! Now I know you better!! :)
    Keep up the good work

    -Steven Burda

    http://www.linkedin.com/in/burda

  • Jim Ziegler April 28, 2008 at 2:57 pm

    Lars, good first effort…you’ll improve with time. Your content is good, the flip chart demo could be a little more sophisticated. I am proud to be your friend…and…yes your English is great.

    I cringed when I saw the drawing. I think I used to date little Amy thirty years ago when I was single. JIM

  • BrandMover April 28, 2008 at 3:18 pm

    Hi Lars,

    You got some great points in your new video!

    A question for you – picked one of yesterday’s requests:

    “We have false & malicous postings against us which have been posted on websites which are heavily search engine optimised. Can you please help us to remove false lies about us from the internet which have been posted on rip off reports and blogs”?

    I had a 10mins call with the lady and quoted her for the first 40-60 positions on Google, but after I googled her, things are not so pink and innocent. Would you retain her reputation ? Is it all about the money?

    I prefer to be a honest advocate and moe to the top only valuable and quality Brands. Black PR is OK, but PR for gangs ?

    Cheers,
    BrandMover

  • Martin Kizlink April 28, 2008 at 3:54 pm

    Good video with some important points which should
    be obvious to most CEO’s.
    Personally I believe it is more
    important to deal with training staff AT THE SOURCE to
    avoid this type of problem and it is possible to put
    such systems in place ” damage control” internally
    before they become public.

    Martin Kizlink
    CEO
    http://www.honestbusinessreviews.com

  • Adam DesAutels April 28, 2008 at 11:24 pm

    Way to go, video!! More to come?

    @AdamDesAutels

  • Amy Van Schijndel April 28, 2008 at 11:42 pm

    Lars,

    Got to give you props for using my name :) You sound great! Very easy to understand. This story sounds oddly familiar…hmmm…..a phone call would have been great. I never dated Jim, must have been another Amy. Great work!

    AM

  • Meike Kreidler April 29, 2008 at 8:54 am

    Hi Lars,

    great video about an important topic. Hope many people will listen to you.

    Keep up the good work!

  • Amos Beer April 29, 2008 at 10:22 am

    Hi Lars,

    Very important subject and good content. A few remarks:
    1. You need to rehearse the text a bit more before going in front of the camera – speech should be more flowing
    2. The background behind the flip-chart shold be more neutral. The plubming (?) behind your back is out of place and the white flip-chart in front of a white wall does not look good.
    3. Dim the light-source. The white light shining on your back is a bit blinding and casts a shadow on the flip chart. A shaded light just above the camera will give better results.

    Hope this is not too harsh (never ask an Israeli for an honest opinion…).

    Best

    Amos

  • Hayden May 2, 2008 at 1:50 pm

    A good first attempt Lars, with some useful commentary. I’m looking forward to seeing more.

    http://press20.blogspot.com/2008/04/web20-and-your-business-reputation.html

    regards

    Hayden
    Ideal Interface

  • Manuj Darshan May 19, 2008 at 6:32 pm

    Dear Lars,

    Indeed very motivating and clear discussion.

    Manuj

  • Lars Hilse May 26, 2009 at 12:44 am

    @rickdog check out my video blog post on reputation: http://bit.ly/3Gi4m

  • AngelaHayden June 3, 2009 at 6:14 pm

    RT @noelbellen @AngelaHayden .net has the highest SEO value, .com makes most sense. http://tinyurl.com/o5jpbo

  • Lars Hilse June 23, 2009 at 5:01 am

    Web 2.0 and your business? reputation http://adjix.com/nh7t [Reputation Retention]

  • Lars Hilse June 23, 2009 at 6:01 am

    Web 2.0 and your business? reputation http://adjix.com/nh7t [Reputation Retention]

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