As the web industry continues to push for compliance…who’s listening?

In your question you point out that amazon.com, disney.com, google.com etc. don’t have compliant websites. 
First of all – and to state just one more rumor – compliant websites are to be beneficial for the SEO score / PageRank. And some say they have proven to be more successful because (of course) bots have an easier time crawling them. The good things about the companies you have pointed out is, that they don’t need to be indexed because they have such heavy traffic, so many backlinks on the web, and are just “found” without any complex SEO strategy implied. If you want to visit Disney, you enter their URL; if you want to search something, you enter Google’s. 
Second: let’s face it… if your company would be that successful with a PR8 or higher, would you give a damn if your website was compliant? If your name was branded that good and everyone knew it? Your primary concern would be to have the website appealing so that your billions of visitors come back regularly. 
The focus shifts from SEO to retention of customers as your company reaches a certain size and your efforts for third party validation in associated publications are taken care of because of the media’s interest in your endevour. 
Further more, you point out that we don’t tell Nissan how to build a car. I don’t really concur with you on that because we very well do. It may not be as publically known, yet the automobile industry does heavy market research to determine the people’s request for the spend a considerable amount of time about whom they are going to entrust a huge pile of money they have worked for pretty hard for the last couple of years in order to be able to afford a new vehicle in the first place. 
What you are totally correct about is that the users don’t give a damn about whether the website its self is compliant or not. Just as long as it looks good in their prefered browser on their, exceptionally distinct operating system. 

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