Do clients actually read HTML or hard copy newsletters? What is their preferred method of agency/client communications for updates etc?

Jul 17, 2008   //   by Lars Hilse   //   Enterprise On The Web, Public Relations, Questions others have asked  //  8 Comments

No, they hardly do. The problem is that everyone gets so many newsletters a day, that it’s hell of a job just reading the important ones. And if they just happen to be more sophisticated than just reading text and associated downloading large graphics etc., 99,9% land in my trashcan.

My personal favorites are RSS feeds. I can subscribe and unsubscribe instantly with the push of a button. And then of course there is the freedom. I do not have to rely on a third party system, the feeds get delivered to a third party system and I do not have to care about anything landing in my inbox that does not belong there.

Of course, there are those which perceive newsletters as the favorite method of communication. But this number is rapidly declining.

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8 Comments

  • Manuj July 17, 2008 at 11:31 pm

    In India, majority (99%)people prefer hard copies, newspapers, journals, magazines, brochures and flyers. This would remain in trend for at least 3-5 years.

    Digg can develop as best method of top-level communication. Can’t comment on RSS feed.

  • Manuj July 24, 2008 at 8:56 pm

    Maybe, the mails be split in 3 levels, trivial, general and micro and feed in such a way that micro goes to the CEO if important.

  • Lars Hilse March 11, 2009 at 2:39 am

    Newsletters and their alternative ways to grow business http://bit.ly/ibgV

  • Lars Hilse March 18, 2009 at 6:36 pm

    Newsletters and their alternatives to grow your business http://snipr.com/e2jpc

  • Lars Hilse March 18, 2009 at 7:36 pm

    Newsletters and their alternatives to grow your business http://snipr.com/e2jpc

  • Lars Hilse March 19, 2009 at 4:47 am

    HTML or hardcopy newsletters? http://snipr.com/e2jpc

  • Lars Hilse March 19, 2009 at 5:47 am

    HTML or hardcopy newsletters? http://snipr.com/e2jpc

  • Mark May 26, 2009 at 1:53 pm

    You are looking for information. This can come to you in different ways. Hardcopy, Intranet/Internet, RSS, e-mail or even a telephone server you call that reads you the news (handy when you are in the car, commuting).

    A multimedia approach should be used to allow everyone to use different sources at different times.

    Some people don’t have a PC (think roadworkers for instance), so print will still exist – but telephone could be a viable alternative.

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