Although I officially started my web career in 2006 the internet and all associated to it has been my passion since I got my first connection to the world wide web.
The more skills and knowledge I ascertained about the internet, the more anger arose in me whenever I saw poor presentations on the web.
Yet it wasn’t particularly the anger at the presentations themselves but primarily the outcries of the owners who were desperate to earn money off these presentations looking like crap.
This presentation (CLICK) contains the most common errors made when creating a web campaign and solutions on how you can improve yours.
Among many others it addresses the topics
- search engine optimization,
- user interface design,
- the importance of web analytics,
- etc.
Happy easter holidays
Lars
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April 8th, 2009 - 5:18 pm
It begs the question of idiocy when your presentation does not work.
April 8th, 2009 - 5:55 pm
It truly would, if it were not working.
Yet it works for me on Linux using Firefox. Mac and Safari work as well as M$ IE as I’ve heard.
April 8th, 2009 - 10:07 pm
Very good points Lars! I agree, those are all very important, but I find some clients just don’t care or want to pay for the extra effort towards SEO/SEM, but I add some basic SEO on every site I build. Some don’t care about the analytic’s either, but I track some on my own for them, then send them a monthly report. The biggest one is that most clients will not Twitter or blog, so most of the time they get low rankings….it can get frustrating!
Good post!
April 9th, 2009 - 6:24 pm
Well point 5 is debatable. I do not think that it´s up to the owner of the business to choose what form on interaction users should use. The user should have the choice to use forms, plain email or phone, or skype, or … whatever way you can afford to give (you should give as many ways as you can economically provide).
Of course you can give one of the ways a priority but the choice should really be upon the consumer.
And believe me there are persons who prefer email over forms. Besides this choice is in agreement with you point over the need of Newsletters … some people do prefer them over other choices …
April 11th, 2009 - 2:22 am
Fernando:
first of all thanks for your input – of course it is highly recognized that you took the time.
Yes, generally I agree yet there are a lot of people, especially in non-Western countries who do not have the possibility of their own PC – beside about a kazillion other reasons.
The form provides them with the possibility of not having to copy the address, open their web-mailer in an internet-cafe (or whereever else) but they can just take the opportunity without any detours.
This is the point I was actually trying to make.
Sorry, if it does not come across at the first instance.
May 25th, 2009 - 7:34 am
Good points Lars.
Especially #9. Realize that people aren’t the same. There are lots of differentiations that could be made, you give as example Man versus Woman, but also lots of other Personas distinguishments could be made.
Website owners must figure out what the mainstream of their visitors is like and adapt to it.
Best regards,
Gianluigi Cuccureddu