Starting around April 4th a screenshot of Dr. Klaus Löhlein and his team, which consisted purely of young, blond ladies, started a viral campaign on Facebook.
And while there was nothing really different from other dentist practices throughout the world, the image caught on fire with a fairly positive aura.
It was when the post hit the platform 9gag under the title “Recruiting like a Boss” that things spun a bit out of control.
The office of Dr. Löhlein managed the incident exceptionally well.
First and foremost his employees were suggested to change their names on Facebook in order to avoid messages and stalking attempts.
The German media, which was over the case, was also very well handled by the office and so all that is left is for Dr. Klaus Löhlein to enjoy the complimentary media spread caused by a screenshot going wild.