as always, it depends on the budget. The most successful portals out there were not built on pre-packed solutions but are unique systems which focus solely on the group of people it was intended for.

Furthermore, you may want to invest a lot of time into determining what your group wants and how they want it conveyed to them. I am addressing issues like usability, etc.
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You have to consider more than just the general opinion for this one. Reason being: if your targeted group of website visitors focuses upon an older generation you definitely want to go more towards usability. Same of course applies for inexperienced users.
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The problem is not setting up the wiki. Further more, it’s not about designing one. Any web designer with poor knowledge can set up a wiki in about 30 minutes.

The problem consists of designing the policies by which the information is to be entered into the system (more…)

I ran across a solution in Dubai where the restaurant sent a text message to the customers about an hour after they had eaten/ordered, asking them to participate in an online survey (one ipod was given away per month).
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B2B is an exceptionally interesting factor for Web 2.0.

Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.

Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok?

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The key factor EVERYONE! forgets (especially the sales people you’re going to have in the door after asking this question) is the one that has solved all my CRM problems in the past.

That being said…
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The simplest thing you can do is to setup a bulletin board system like pointed out earlier, which can be your first line customer service. This will allow you to participate in the discussion and the whole thread will lead to a solution.

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No, they hardly do. The problem is that everyone gets so many newsletters a day, that it’s hell of a job just reading the important ones. And if they just happen to be more sophisticated than just reading text and associated downloading large graphics etc., 99,9% land in my trashcan.

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This has turned into a serious problem in the close past. Do you think your customers are ready for RSS? This would be the simplest solution to your problem.

If you can move them more and more into the direction of RSS you will most likely end up having an even more successful readership than you have now.

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you don’t have to pay too much attention to opinions and discussion. What you have to figure out for your organisation is whether you want to participate in the mass collaboration aspect of web 2.0.

It’s not about collecting anymore. It’s about sharing. (more…)