Social media policy essentials

I’ve helped during the creation of about half a dozen socmed policies and there is no essential nor is there an off the shelf solution.

It’s a highly individualized piece of content, primarily developed for AND WITH the employees, HR, legal and the unions under the supervision of someone who knows their way around social media.

Hope I was able to help, feel free to give me a call if you need further info.

Why do people say that writing for the web is different? Writing copy is writing copy.

That’s because most copy professionals THINK – despite better knowledge – that copy is copy.

Copy for the web has to sales oriented PLUS include aspects of search engine optimization, including a certain density of relevant keywords in context to the pages general keyword primaries, etc.

I especially love this question from “SEO copywriters” or “blog ghostwriters” which imply that they have understood SEO and related aspects when they’re just cheating people out of their money.

How do you build a “healthy” organization?

I would interpret healthy as having a focus on a long term strategy which involves keeping in the back of your mind the retention of organizational data both in an internal intelligence sector as well as in context to preserving as much customer data as possible.

Both of these factors represent factors of business continuity should it ever come to a merger or acquisition down the line. Then this information can be utilized to increase the price and give you a better position to negotiate from.

Further, the management should be able to pick the brains of their employees and teams by means of inner-organizational crowdsourcing. This can be achieved through internal social media tools implemented.

Looking to learn more about “geo tagging” and search engine optimization

Google does not reveal all its secrets. Any why should it? The thing about SEO is that you’ll probably want to look at it as a part of your whole web strategy. My experience from consulting several clients around the globe was that the real SEO power came from regularly reoccurring articles. That is why I’m a bit fan of corporate blogs and implement them where ever I get a chance to. As for the positioning of your business on Google Maps et. al.: Manually implement them there with what is now called Google Places. That way you’ll be registered for sure and have control over that entry. Hope I was able to help.

Looking for advice on a social site systems

as always, it depends on the budget. The most successful portals out there were not built on pre-packed solutions but are unique systems which focus solely on the group of people it was intended for.

Furthermore, you may want to invest a lot of time into determining what your group wants and how they want it conveyed to them. I am addressing issues like usability, etc.
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A CMS: many or few buttons?

You have to consider more than just the general opinion for this one. Reason being: if your targeted group of website visitors focuses upon an older generation you definitely want to go more towards usability. Same of course applies for inexperienced users.
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Who has developed a wiki?

The problem is not setting up the wiki. Further more, it’s not about designing one. Any web designer with poor knowledge can set up a wiki in about 30 minutes.

The problem consists of designing the policies by which the information is to be entered into the system Read more >>

How do I integrate online ordering for my restaurants?

I ran across a solution in Dubai where the restaurant sent a text message to the customers about an hour after they had eaten/ordered, asking them to participate in an online survey (one ipod was given away per month).
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B2B market and Web 2.0?

B2B is an exceptionally interesting factor for Web 2.0.

Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.

Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok?

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What are the key success factors for the implementation of a CRM system?

The key factor EVERYONE! forgets (especially the sales people you’re going to have in the door after asking this question) is the one that has solved all my CRM problems in the past.

That being said…
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