Management Consultants for Web Strategy and E-Business Development, CRM, SEO, SEM, Paid Inclusion, Social Media, Marketing - Lars Hilse » Questions others have asked

Social media policy essentials

Lars Hilse — Mon, 23 Aug 2010 21:18:41 +0000

I’ve helped during the creation of about half a dozen socmed policies and there is no essential nor is there an off the shelf solution.

It’s a highly individualized piece of content, primarily developed for AND WITH the employees, HR, legal and the unions under the supervision of someone who knows their way around social media.

Hope I was able to help, feel free to give me a call if you need further info.

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Why do people say that writing for the web is different? Writing copy is writing copy.

Lars Hilse — Mon, 09 Aug 2010 21:13:00 +0000

That’s because most copy professionals THINK – despite better knowledge – that copy is copy.

Copy for the web has to sales oriented PLUS include aspects of search engine optimization, including a certain density of relevant keywords in context to the pages general keyword primaries, etc.

I especially love this question from “SEO copywriters” or “blog ghostwriters” which imply that they have understood SEO and related aspects when they’re just cheating people out of their money.

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How do you build a “healthy” organization?

Lars Hilse — Mon, 02 Aug 2010 21:07:01 +0000

I would interpret healthy as having a focus on a long term strategy which involves keeping in the back of your mind the retention of organizational data both in an internal intelligence sector as well as in context to preserving as much customer data as possible.

Both of these factors represent factors of business continuity should it ever come to a merger or acquisition down the line. Then this information can be utilized to increase the price and give you a better position to negotiate from.

Further, the management should be able to pick the brains of their employees and teams by means of inner-organizational crowdsourcing. This can be achieved through internal social media tools implemented.

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Looking to learn more about “geo tagging” and search engine optimization

Lars Hilse — Sat, 16 Jan 2010 02:10:27 +0000

Google does not reveal all its secrets. Any why should it? The thing about SEO is that you’ll probably want to look at it as a part of your whole web strategy. My experience from consulting several clients around the globe was that the real SEO power came from regularly reoccurring articles. That is why I’m a bit fan of corporate blogs and implement them where ever I get a chance to. As for the positioning of your business on Google Maps et. al.: Manually implement them there with what is now called Google Places. That way you’ll be registered for sure and have control over that entry. Hope I was able to help.

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Looking for advice on a social site systems

Lars Hilse — Mon, 28 Jul 2008 21:21:28 +0000

as always, it depends on the budget. The most successful portals out there were not built on pre-packed solutions but are unique systems which focus solely on the group of people it was intended for.

Furthermore, you may want to invest a lot of time into determining what your group wants and how they want it conveyed to them. I am addressing issues like usability, etc.

Then of course you have the aspect of user and traffic load. Can the portal be handled by a dedicated server or do you have to move on to a data centre?

Issues over issues there, as you see

If you need help feel free to give me a call.

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A CMS: many or few buttons?

Lars Hilse — Fri, 25 Jul 2008 00:05:27 +0000

You have to consider more than just the general opinion for this one. Reason being: if your targeted group of website visitors focuses upon an older generation you definitely want to go more towards usability. Same of course applies for inexperienced users.

Yet if you know that the demographical issue tends more towards a young group of web-experienced people (gender plays a major role also) you’ll be better off making menus available at the intro page.

Furthermore, you might consider responsive disclosure as a menu aspect, which only reveals certain menu points upon user action. This may be interesting if you have to have a lot of menu buttons but are stuck – for instance – with an older audience.

That is just one of the many issues involved in that matter. Give me a call if you need more.

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Who has developed a wiki?

Lars Hilse — Thu, 24 Jul 2008 21:55:13 +0000

The problem is not setting up the wiki. Further more, it’s not about designing one. Any web designer with poor knowledge can set up a wiki in about 30 minutes.

The problem consists of designing the policies by which the information is to be entered into the system in order to find it. And of course the other main challange, getting people to contribute.

The usage of wikis is far spread. I’ve heard about small companies utilizing them for mass collaboration aspects, as well as enterprise level wikis which were set up to share large quantities of information.

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How do I integrate online ordering for my restaurants?

Lars Hilse — Wed, 23 Jul 2008 21:26:47 +0000

I ran across a solution in Dubai where the restaurant sent a text message to the customers about an hour after they had eaten/ordered, asking them to participate in an online survey (one ipod was given away per month).

This way you can dramatically increase the ROI of the integration because you get a variety of information out of your customers ordering there. Whether and how they liked the food, and many, many more hints on how you can improve your service.

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B2B market and Web 2.0?

Lars Hilse — Tue, 22 Jul 2008 21:03:27 +0000

B2B is an exceptionally interesting factor for Web 2.0.

Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.

Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok?

That being said: the next thing we shoud focus upon is the documentation and making this available in a format that is widely recognized and safe and compatible for future systems. How often have you searched the web for something, finally found it and it turned out to be 5 years old? Systems like Wikis or other systems automatically supply the date the article was created or last edited. This way ensuring not only the significance of the information you are looking for but also the topicallity.

There are about one kazillion more features which make Web 2.0 B2B-ready. It’s just that the companies have to have some time to adapt to the new technology. I’m trying my best to make that happen faster

References:
Ecademy
Live Spaces
Live Journal

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What are the key success factors for the implementation of a CRM system?

Lars Hilse — Mon, 21 Jul 2008 21:40:09 +0000

The key factor EVERYONE! forgets (especially the sales people you’re going to have in the door after asking this question) is the one that has solved all my CRM problems in the past.

That being said…

1. Determine and document the processes going on CURRENTLY inside your organisation (you have taken years to make them work – don’t ruin them upon a CRM implementation)

2. the go ahead and have the CRM mapped ON TOP of the existing processes and not vice versa

Bottom line of this argument is, that an organisation dynamically grows. And your CRM will grow along with that. If you happen to install a CRM which makes it necessary to implement totally new processes your organsation will – at least for a moment – less productive (because of training, etc.) and there will be a lot of adapting going on. This is – especially for older people – a big task to request.

The closer you document the requirements for the CRM, the better it will integrate and be accepted by the staff.

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