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E-Mail marketing still represents a major segment of the entire marketing strategy of any professional organization. However, in times of flooded inboxes, you have to make the content you deliver individual and – most of all – exceptionally targeted based on the unique preferences of every subscriber. In one of our last assignments we were called by a client to present them with a solution for their decreasing opening rates. We managed to increase the opening rate of their mailings from 22% to 74% by combining their email marketing software with an advanced analysis software provided by one of our partners.