REAL LIFE EXAMPLE: A new high class restaurant has started business in downtown Manhattan. Their menu’s price range runs from 30 to several hundred dollars for their exclusive dishes.
The ideal placement of marketing instruments would thus most likely be in the financial district, so that the customers would bring the necessary buying power and desire to consume good food in their lunch breaks or for meetings.
This example can be projected to the web. Search engine campaigning describes the determination of the right placement of advertisements through so called keywords.
These are the words people will enter in a search engine and the target is to get you on the top positions of the outcome of this query.
Recommended Reading
—– Specific —–
Advanced Search Engine Optimization Campaign Planning
Internationalization through SEO
Keyword Analysis in Advanced Search Engine Optimization
Organic Search Engine Optimization (SEO)
Paid Inclusion/Pay Per Click (PI/PPC)
—– General —–
The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.
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