to rank clients websites who’s services are regionally limited
REAL LIFE EXAMPLE: You own a business for car repair in Los Angeles. What you don’t want to happen is someone calling you up from Chicago asking whether you could pick up their car to have it repaired, right?
Some companies are limited in their radius of operation. And even though this may initially lead you to wanting to close this page because you are one of these, please stick around because we have a solution for you.
GEO based search engine positioning includes the keyword analysis and every other effort involved in a search engine campaigns but adds the factor of localization to it.
Getting back to the car repair shop in LA, we would want to determine the area in which the shop is active and include all surrounding towns, cities, and suburbs in context to the keywords.
The desired outcome would be that if a search for “car repair Los Angeles” (or any other town) would lead to your website. All queries submitted for “car repair Chicago” would probably be lead into the direction of your competitor in the Windy City.
Recommended Reading
—– Specific —–
Advanced Search Engine Optimization Campaign Planning
Internationalization through SEO
Keyword Analysis in Advanced Search Engine Optimization
Organic Search Engine Optimization (SEO)
Paid Inclusion/Pay Per Click (PI/PPC)
—– General —–
The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.
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