Paid Inclusion/Pay Per Click (PI/PPC)

when organic SEO is not feasible and the client has to the first search result

In some cases, especially when it comes to campaigns with a limited duration and when time is of the essence, we can place your search listing in front of your competition by using Advertisement or Affiliate Systems.

This way we ensure that your website shows up first, no matter what the competition is doing.

Paid Inclusion in search engine results has two downsides.

1. The inclusion is – as the term defines – on a paid basis only. So if your budget does not permit a massive campaign you might as well leave it.

2. The paid inclusion is nothing that will permanently position you. As soon as your budget is gone, so is your positioning.

Recommended Reading

—– Specific —–

Advanced Search Engine Optimization Campaign Planning

GEO Search Engine Positioning

Internationalization through SEO

Keyword Analysis in Advanced Search Engine Optimization

Organic Search Engine Optimization (SEO)

Paid Inclusion/Pay Per Click (PI/PPC)

—– General —–

The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.

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