Customer Relationship Management
For your business to be successful on the web you need to raise awareness to get the customers to come to your website.
Step two would be to have an informative and appealing web presentation which persuades their decision to be your client.
Once we have your customer to a point where they have made the decision you have to get your hands on their contact information so that you can close the deal – and of course to assess more information to create a lasting relationship.
Instruments for storing this data are referred to as customer relationship management systems or CRMs.
Through these systems we have the possibility to store all points and times of contact, interact with the customer or client through email, text messages or conventional mailings.
Recommended Reading
—– Specific —–
Business Process Reengineering
CRM Planning and Implementation
—– General —–
The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.
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