to sort out which data to assess and its worth
Unless you’re a dentist, knowing that John Doe has false teeth is not really beneficial information. Or is it?
You never know which information might come in handy and when. In today’s world it’s only a mouse click and a few keystrokes to the perfect CRM. But defining values to certain data types is a real challenge.
When you define the value of cases or types of data it is imminent to include the probability that you’ll ever need this information.
One example Lars Hilse went through in his early days, and which he wrote about in his first book “Adding the E to your Business Strategy” was a car dealership in Eastern Europe which, upon his consulting assignment, started collecting the birthdates of their clients children to ensure the next generation of customers to their specific dealership.
When their customer’s kids turned 18, they received a gift basket and an invitation for a complementary test drive on whichever car they wanted to test.
These individualized methodologies and systems are what should make you decide for our consulting team to help you to your success.
Recommended Reading
—– Specific —–
Business Process Reengineering
CRM Planning and Implementation
—– General —–
The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.
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