to outline the data necessary for the client’s success
Web analytics provide a vast amount of data of which some is more important than other.
The key to success of a website performance analysis campaign is to find out which information is valuable to you and how to evaluate the importance in different theaters.
An example is a regional marketing campaign launched by your company. The outcome can actually be measured through website analytics on behalf of the number of clicks which occurred after the distribution of the marketing goods in that region.
So if 100.000 flyers were handed out and you only got 50 clicks to your website from that region, the campaign was a failure.
We can implement web analytic instruments into your web campaign but we also provide help in determining which data is important to you.
Above that we offer extensive trainings to integrate web analytics and introduce an inter-departmental workflow between marketing, IT and other organizational entities to avoid information lag and information overkill.
Recommended Reading
—– Specific —–
Structural Planning and Business Process integration
—– General —–
The Web Tactician, Lars Hilse’s Blog on the Digital Economy.
Case Studies, revealing the successes by Lars Hilse and his companies.
Recommendations, for Lars Hilse and his associates and companies.
Adding the E to your Business Strategy, the book by Lars Hilse covering a variety of issues involved in E-Business.
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