Please understand that I will not totally disclose the content but only excerpts because it would be unfair to those who have already bought the book and of course I want to make – at least a little – money off of it.

So the topics you will be informed about are:

• Diversifying operational risk of domestic market behavior
• Who visited your website and when?
• Taking your business from local to global for a few thousand
  bucks
• Learning marketing from the porn industry
• Make your customers do the customer service themselves
• What makes Corporate Blogging important?
• Corporate Online Reputation Management
• Search Engine Optimization
• Customer Information Management

So here is the introduction:

Many businesses shamelessly neglect the fact that their business strategies need to be at least reviewed, if not totally overhauled due to the introduction of the internet. Some companies don’t even do the least, for instance having an appealing presentation of their company on the web. First of all we have to define the term “business strategy” and what the heck this “E” is all about. Wikipedia says that “strategic institutional management” is the conduct of   drafting,  implementing   and   evaluating cross-functional decisions that will enable an organization to achieve
its long-term objectives and that is has something do with an organizations missions, visions, and objectives or processes. If we remember our first year in business school (no, not the fun parts) we’ll remember that we learned something about formulation, implementation, and evaluation.

In context to a business strategy measure this could mean:
1. Formulating the whole plot, which outlines the allocation
of necessary budgets, personnel we need, creates a
situation analysis and the goals we set or what we want to
have changed.

2. Implementing what we have written up which means nothing less than executing what we have formulated.

3. And evaluating the outcome and whether it met our
expectations or not.

Regardless, if the measure was successful or not we have to go back to step one and compare the outcome and expectations, thus closing the circle.

The “E” stands for electronic and refers to the fact that the things I will be mentioning in this book are related to the internet and generating business thereon. Now that we’ve cleared that out, let’s see how we can put these in context to each other.

If we unite the two terms we come up with something like “E-Business Strategy” which is exactly what we’re going to try to establish over the next few chapters.

The internet offers businesses not only the possibility to diversify the risk of negative, domestic market behavior, but it can increase the visibility of your company for a fraction of the cost which conventional marketing measures would consume through so called search engine campaigns and other measures, strategically positioning your business miles ahead of your competitors, and even more.

This book is based on the knowledge I ascertained while working on projects around the globe. Most of the projects I was able to successfully close either in terms of significantly increasing the business my clients made over the web and in some     cases   I  helped    by   integrating new    means    of communication      and   business    development  into   existing strategies and structures.

There is one thing the clients all had in common though: their skepticism towards these measures and the internet in general, which    switched    totally  to  the   contrary   because  of  the measurable increase of business they experienced.

The things pointed out in this book are anything but theoretical approaches and go far beyond what most CEOs, even very good conventional    business     development consultants  can   ever imagine.

So regardless if

-   your operation is into wholesale or retail;
-   you’re a consultant looking for assignments throughout
the world;
-   you’re a charity looking for new ways to spread the word
and collect donations for your cause;
-   you’re a politician looking to attract the younger voters;

or whatever else.

The internet offers you plenty of opportunities to gain business, increase sales or ROI, generate leads, get more visibility thus making your  marketing dollars more effective, and much, much more.

Before I forget… Even though I’m probably going to feel like saying “please keep out of reach of children” please do not misconceive this book as a “how to” guideline and think that you’ll be able to rule the web alone. You’ll probably set yourself up for failure.

On the following pages you will learn why it is inevitable that you have a dynamic team with a variety of strengths which surrounds you.

Hope to see you next week for the chapter from “Adding the ‘E’ to your Business Strategy” (Ebook Version | Paper Version | Amazon Kindle) called “Diversifying operational risk of domestic market behavior”.

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