User Interface: How big is YOUR screen?

Lars Hilse — Wed, 29 Oct 2008 19:55:39 +0000

Nothing is more nerve-wrecking than having to scroll on a website. In fact it is a key factor for me to leave a site the instance I arrive.

Avoiding this is obvious to most of us, but hardly anyone knows the majorities screen resolution.

The pie-chart on the left points out a blue, 44,46% big field which indicates 1024×768 pixel resolution. This trend is continuous throughout a significant amount of the websites I follow.

But don’t be prejudiced about your users. An older demographic will most likely tend towards a higher resolution because the appearance of the site will conceivably be bigger. While younger users will most likely tend towards a smaller resolution because of the billions of other applications they will have to monitor aside from the website they are currently reading. Furthermore, we have to think of national issues in reference to visitors from less wealthy countries, who will most likely not have access to high resolution displays.

The ultimate compromise would seemingly consist of creating a variable width template which would take care of these issues once and for all, right? Wrong, because you (or your designers) will experience devastating limitations in terms of creativity and enriching your web site’s content with appropriate imagery. This resulting out of the fact that the images would either be not wide enough for big displays or too small for mobile devices.

The conclusion and only way to be least screwed is to take a fixed width design which is under 1000px of width and to provide barely enough content to make it obsolete to scroll vertically.

Did we forget something? Oh, yes… the constantly growing amount of mobile users. The simplest way would be to create an alternative template or landing page for them with browser recognition.

Now we’ve got pretty much everybody served and happy

No related posts.

What is the importance of Web Analytics for Social Networking and Etailing Sites?

Lars Hilse — Tue, 17 Jun 2008 20:50:07 +0000

The importance lies in the determination of the visitors perception of the project and how – and into which direction – the network or etailing site needs to develop if a certain site/section or piece of content is percieved as uninteresting or even neglected.
The problem the personal profiling though. While the social networks have a pretty easy time because they hold tons of information about a person etc., the etailing platforms can only rely upon the information given by the customer in the past. And let’s be honest: while we spend hours and hours detailing our profile on social networking platforms we get sceptical when a commercial platform asks us for a our date of birth or associated, “intimate” information.
The metrics used are a combination of those in every above standard web analytics software plus the data a platform holds about it’s users.
Hope I was able to help and feel free to call me if you need any more information.

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Web Strategy and E-Business Development for the Digital Economy - Lars Hilse » importance

User Interface: How big is YOUR screen?

What is the importance of Web Analytics for Social Networking and Etailing Sites?