<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>Web Strategy and E-Business Development for the Digital Economy - Lars Hilse &#187; search engines</title>
	<atom:link href="http://lars-hilse.de/the-web-tactician/tag/search-engines/feed/" rel="self" type="application/rss+xml" />
	<link>http://lars-hilse.de/the-web-tactician</link>
	<description>Web Strategy and E-Business Development Consultant for the Digital Economy specialized in individual concepts including CRM, Search Engine Optimization</description>
	<lastBuildDate>Mon, 05 Jul 2010 00:43:36 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<!-- podcast_generator="podPress/8.8" - maintenance_release="8.8.4" -->
		<copyright>2008 by Lars Hilse </copyright>
		<itunes:new-feed-url>http://feeds.feedburner.com/TheWebTacticianPodcastByLarsHilse</itunes:new-feed-url>
		<managingEditor>lars.hilse@gmail.com (Lars Hilse)</managingEditor>
		<webMaster>lars.hilse@gmail.com (Lars Hilse)</webMaster>
		<category>Business</category>
		<ttl>1440</ttl>
		<itunes:keywords>web strategy, successful, website, web design, international, lars hilse, podcast</itunes:keywords>
		<itunes:subtitle>The Zeitgeist of the Internet has shifted from a static, and informational resource to a recreational place. Lars Hilse, one of the world's leading web strategists, helps companies to make the shift from static web appearences to complex portals to gen...</itunes:subtitle>
		<itunes:summary>The Zeitgeist of the Internet has shifted from a static, and informational resource to a recreational place. Lars Hilse, one of the world's leading web strategists, helps companies to make the shift from static web appearences to complex portals to generate qualified leads, create an additional point of sale, implement customer relationship management systems (CRM), etc. Another primary issues Hilse speaks about is search engine optimization (SEO). 

For more information contact Lars Hilse on USA +1 206-203-5212 | UK +44 (0)870 9749050 | Germany +49 (0)1801 5557775788 |</itunes:summary>
		<itunes:author>Lars Hilse</itunes:author>
		<itunes:category text="Business">
	<itunes:category text="Management &amp; Marketing"/>
</itunes:category>
<itunes:category text="Arts">
	<itunes:category text="Design"/>
</itunes:category>
<itunes:category text="Society &amp; Culture">
	<itunes:category text="Philosophy"/>
</itunes:category>
		<itunes:owner>
			<itunes:name>Lars Hilse</itunes:name>
			<itunes:email>lars.hilse@gmail.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://lars-hilse.de/images/podcasts.jpg" />
		<image>
			<url>http://lars-hilse.de/images/podcasts.jpg</url>
			<title>Web Strategy and E-Business Development for the Digital Economy - Lars Hilse</title>
			<link>http://lars-hilse.de/the-web-tactician</link>
			<width>144</width>
			<height>144</height>
		</image>
		<item>
		<title>Poor search functionality in Enterprise Content Management make the systems obsolete</title>
		<link>http://lars-hilse.de/the-web-tactician/2009/12/22/poor-search-functionality-in-enterprise-content-management-make-the-systems-obsolete/</link>
		<comments>http://lars-hilse.de/the-web-tactician/2009/12/22/poor-search-functionality-in-enterprise-content-management-make-the-systems-obsolete/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 14:40:42 +0000</pubDate>
		<dc:creator>Lars Hilse</dc:creator>
				<category><![CDATA[Enterprise On The Web]]></category>
		<category><![CDATA[Internationalization]]></category>
		<category><![CDATA[advantage]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[ECM]]></category>
		<category><![CDATA[enterprise content management]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[intranet]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://lars-hilse.de/the-web-tactician/?p=371</guid>
		<description><![CDATA[
Enterprise Content Management for internal communication, knowledge management and conservation of corporate intellectual property &#8211; yes, also for small and medium sized enterprises!
The nature of ECM or enterprise content management is &#8211; as the name reveals &#8211; to make data once worked on accessible to future projects in order for the organization to save money. [...]


Related posts:<ol><li><a href='http://lars-hilse.de/the-web-tactician/2009/08/28/book-monday-customer-information-management-crm/' rel='bookmark' title='Permanent Link: BOOK MONDAY: Customer Information Management'>BOOK MONDAY: Customer Information Management</a><small>Down the line, and if your business is ever up...</small></li>
<li><a href='http://lars-hilse.de/the-web-tactician/2010/01/12/knowledge-management-increasing-the-value-of-your-business/' rel='bookmark' title='Permanent Link: Knowledge management &#8211; increasing the value of your business'>Knowledge management &#8211; increasing the value of your business</a><small> Since the term is pretty plastical: especially in the...</small></li>
<li><a href='http://lars-hilse.de/the-web-tactician/2009/09/21/book-monday-search-engine-optimization/' rel='bookmark' title='Permanent Link: BOOK MONDAY: Search Engine Optimization'>BOOK MONDAY: Search Engine Optimization</a><small>What you may be wondering about is why your company's...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[
<p><em>Enterprise Content Management for internal communication, knowledge management and conservation of corporate intellectual property &#8211; yes, also for small and medium sized enterprises!</em></p>
<p>The nature of ECM or enterprise content <strong>management</strong> is &#8211; as the name reveals &#8211; to make data once worked on accessible to future projects in order <strong>for the organization to save money</strong>. At least if they&#8217;re not being misused for communication purposes dedicated to reaching out to the customers. There are better solutions out there for that.</p>
<p>One of the primary advantages <strong>should be</strong> that the access to information is easier than it would have been on paper.</p>
<p>While this proves to be true from a decentralization aspect and that the data is accessible even in the most remote branch office, a lot of organizations don&#8217;t or hardly dedicate time and budget on installing sufficient search servers in the system which make finding the information, once it&#8217;s been archived, easier or possible in the first place.</p>
<p>Another problem is presented to organizations through the lack of understanding by their team, who simply don&#8217;t acknowledge that value of adding search words when archiving the documents or &#8211; if forced to do so by the systems setup &#8211; will enter no more than rubbish just to get rid of the error message.</p>
<p>As to many problems I&#8217;m confronted with in my work there is no one-size-fits-all-solution out there; especially in context to the factor of human failure I&#8217;ve outlined above each situation is unique, as is the organization I work with.</p>
<p>However, some general advice would be that upon deployment of an ECM platform make sure that you&#8217;ve checked with the vendor and maybe with someone that knows their stuff around search engines (not necessarily your IT-staff) that the search engines included in the ECM are good enough to meet your needs.</p>
<p>Another important factor would be whether documents (PDF, Word files, etc.) can be search natively by the system and actually show up in search results. The alternative would be to mark the documents with keywords upon uploading them which bears the risk of employees not taking this seriously or important words not being included thus making the whole effort invested obsolete.</p>
<p>I&#8217;m thinking of dedicating a whole white paper to the whole <a title="Knowledge Management Consulting" href="http://lars-hilse.de/the-web-tactician/services/web-strategy/knowledge-managment/" target="_blank">corporate intellectual property management</a> section in the future.</p>
<p><a title="Contact Lars Hilse" href="http://lars-hilse.de/the-web-tactician/contact/" target="_blank">Let me know</a> whether there is raised interest on this issue.</p>
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em;margin-top: 0.75em;"><script type="text/javascript" src="http://button.topsy.com/widget/retweet-big?url=http://lars-hilse.de/the-web-tactician/2009/12/22/poor-search-functionality-in-enterprise-content-management-make-the-systems-obsolete/&amp;shorturl=http://bit.ly/78TTSI&amp;title=Poor+search+functionality+in+Enterprise+Content+Management+make+the+systems+obsolete&amp;theme=blue&amp;nick=lars_hilse&amp;order=count,retweet,badge&amp;txt_tweet=tweet&amp;txt_retweet=retweet"></script></div>


<p>Related posts:<ol><li><a href='http://lars-hilse.de/the-web-tactician/2009/08/28/book-monday-customer-information-management-crm/' rel='bookmark' title='Permanent Link: BOOK MONDAY: Customer Information Management'>BOOK MONDAY: Customer Information Management</a><small>Down the line, and if your business is ever up...</small></li>
<li><a href='http://lars-hilse.de/the-web-tactician/2010/01/12/knowledge-management-increasing-the-value-of-your-business/' rel='bookmark' title='Permanent Link: Knowledge management &#8211; increasing the value of your business'>Knowledge management &#8211; increasing the value of your business</a><small> Since the term is pretty plastical: especially in the...</small></li>
<li><a href='http://lars-hilse.de/the-web-tactician/2009/09/21/book-monday-search-engine-optimization/' rel='bookmark' title='Permanent Link: BOOK MONDAY: Search Engine Optimization'>BOOK MONDAY: Search Engine Optimization</a><small>What you may be wondering about is why your company's...</small></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://lars-hilse.de/the-web-tactician/2009/12/22/poor-search-functionality-in-enterprise-content-management-make-the-systems-obsolete/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
