I have found my blog to be a most valuable platform – and so do my over 5000 subscribers.

Yesterday I was shocked to see that they haven’t learned and that the witch-hunt seems to continue: only with a different “witch”.

Now German media outlets, especially the Westdeutscher-Rundfunk (Government-related tv station), has repeatedly aired programs which totally falsify information in context to social networks.

Therein they stated that the information which people upload and enter on to social networks are indexed by search engines instead of the truth that they are only searchable if I the user decide that they should be.

A long line of arguments followed, totally torn out of context, but the primary indicators that this piece of “information” was not really true was that Facebook had 2 million members.

While this may be true for Germans registered on Facebook it was not mentioned by the network that they have a few million more.

If this trend of negative propaganda should continue I think a lot of German companies will endanger their competitiveness on the global markets as they have done with not embracing blogs. Most German companies could be doing better in terms of search engine score and public relations work if they were to utilize these and other great instruments out there.

Let’s see what the next trend in 2010 will be and what stories German media outlets will come up with to demonize those.

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And in fact we were having intensive and very funny talks about Twitter on the Joomla! Days I spoke at a week ago and came to the conclusion, that all websites should be limited to 140 characters… would surely be hard for a lot of verbose people – but how many times have you wished for a limitation on publishing on the web?

And it’s against my belief there are some serious issues about Twitter which transfer it’s status from a toy to a professional level.

The genious thing about it is, that you can have your friends feeds transported to your cell phone (even if your friends publish from “on the road”). And not only the feeds of your real life friends from around the globe, but also from several news networks (who will publish the headlines of breaking news on Twitter). The most fascinating thing I saw was when LaughingSquid created live SMS broadcast yesterday, when the Olympic Torch went through San Francisco!

Another good utilization of Twitter that I’ve heard of was that fire departments are publishing their tours. I imaging the reason would be to inform the local media about what’s happening? But also make the public aware of traffic jams that might occur because of fire fighters working? Who knows – ingenious plan anyhow! Love it!

Anyhow: Twitter has gone from a funny little gadget to a full grown media source, so keep on twitting – or whatever. And for those that want to follow me – feel free to do so (click)

Over and out

Lars

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The problem which corporations are facing is how to implement this breath of fresh and revitalizing air into their dusty ways of working to improve the value, not only to their companies in general.

The core question of the critics seems to be:“HOW do we achieve that without placing our intellectual property at stake?”

But that is the thinking of the weak. The real question is: How do we install it in the first place!

Realizing this tremendous value is the first thing that has to be achieved. Then we’ll go over and determine which product is the best for our organization. And the last phrase will have probably raised a lot eyebrows, right?

It’s not that hard, trust me. We start with the common palette of things. Everyone has heard of intranets before, right? That’s what we’re going to call the whole construct which we will be building upon. An intranet is nothing more than the closed internet of your corporation… ONLY! accessible to your staff with tough restrictions being applied so that no one from outside the organization can access what you’re working on! Either secured by not making it available to the outside world in the first place, giving hackers and other scum no chance in the first place, or through secure methods of authentication. (call me if you have further questions)

Ok – now let’s get to the value of the different instruments we can implement
Living in today’s world you will have most likely run across blogs, discussion forums etc. These can also be implemented in your organization to ease up internal communications. And best of all will make vertical communication a heck of a lot easier. Vertical communication is – by the way – the communication between “regular” employees and executive level. And since there are no real boundaries between these two “types” of people the executive level will not only be able to scrutinize what’s going on on his intranet but also actively participate in the current issues of the company. Be it that the menu in the kitchen sucks or important things. Get the point?

A blog in an organization is more valuable because people will be used to blogs and blogging. You won’t believe how many of your employees have a blog and generate damn good ideas on it! And you’re letting other companies utilize those ideas. Or worse, hire those people away from you.

And since your corporate blog will only be available on your intranet you won’t have to loose sleep over people from the outside world stealing your intellectual property.

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