B2B is an exceptionally interesting factor for Web 2.0.
Let’s just move away from the my favorite, the mass collaboration aspect, here for a short while.
Web 2.0 is also about making frequently changing information available in formats that are recognized by a number of systems. I’m addressing compatibility here. So what about defining a standard which will comply to RSS is some way and make constantly changing pricing information of a wholesaler available to his retailers around the globe? I’m not going to start the discussion about email newsletters, ok?
there are several issues that come along with that. Primarily though, you should encourage either your employees to be present for you on the web. Another important issue is getting the word out about your product. Perhaps having detailed videos on YouTube about the work you do. Or if you have consumer products etc. have videos showing their usage. If the video is unique enough you may very well end up getting it watched a few million times with the result that a percentage of the viewers will visit your website to want to know more. (more…)
While about 10 years ago the only way for your customer to touch your reputation was to spread the word locally, web 2.0 offers a wide variety of possibilities to share their experience with your business worldwide in only moments.
And while the first phases of web 2.0 were not as tremendously dangerous because this phenomenon was rather limited to the web geeks, today millions of people share their ideas and thoughts, perceptions and experiences across a constantly growing amount of platforms.
An example of how you can benefit from negative customer experiences distributed on the web and how you can determine the current reputation of your company from the positive ones:
